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    I’d like to welcome on board Hipbaby to the show!The idea for came to me because of my first child Eabha. She had a lot of food allergies and very bad eczema so I was advised to wash her clothes in bread soda and dress her in organic cotton clothing.

    The problem was that all the organic cotton stuff was in greys and beiges and muted colours so I started looking elsewhere. I found high quality Organic cotton clothing that was bright, stylish and fun. The site is now almost 4 years old and has grown with my own children!

    Everything on the site I have used myself from the clothes to slings, bandana bibs, taggies, swaddles to cloth nappies! Mums like the fact that I can offer them product advice based on my own experience and their needs.

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