So why should you choose a natural cosmetic. In this article Dearbhla looks at what is actually in our products to help you make more informed choices.
If you had the choice of drinking a glass of tap water, recycled and filtered with added minerals such as chlorine and fluoride or drinking a glass of alpine water, rich in essential minerals from the earth, which would you choose?
It is not always possible to have the purest alternative at our fingertips because we live in a world of mass industrial industries where ingredients can become the least important part of a product and marketing along with gross takings become the top priority. But what happens when you do have the choice: when certified products created as naturally as possible are offered alongside the marketing monsters? You then hold the power, an effortless gesture of turning around these products and reading the ingredients lists to compare:
*Organically farmed ingredients, °naturally preservatives occurring in essential oils
The above are two toners, option 1 being a generic cosmetic brand (pharmacies), option 2 an organic, 100% natural and certified brand called PHYT’S which is considered a natural cosmetic (beauty salons, health stores).
The price difference of only a few euro higher for the natural cosmetic option presented in a clouded glass bottle. This is so UV light will not affect the plant extracts versus a clear plastic bottle for the first option. The main reason that interests us in option 2 is the results the skin will receive from these ingredients: improved circulation, hydrated skin through pH balance, reinforced connective tissue. Every ingredient has a beneficial effect.
WHEN DID THE IDEA FOR PLANT BASED COSMETICS START?
The idea of using a plant based natural cosmetic is not new, as for thousands of years skincare and makeup have been used by men and women alike through the power of herbs, vegetable oils, and pigments from both plants and the earth. Unfortunately with industrial revolution and petro-chemical developments, we lost touch with our roots through the 1900s: products became more about a promise through synthetically created components which mimicked the natural of times before. Thankfully, at home and internationally, there has been a revival of tradition: plant extracts from sustainable, organic and fair trade farming; certifications of purity and quality obtained by companies to guarantee their ingredients; strict criteria that disallows synthetic fertilizers in farming, or strong chemicals used to clean equipment in labs; and absolutely no testing on animals.
At V.Claire Natural Cosmetics we work with PHYT’S organic skincare, Couleur Caramel natural makeup and Acorelle natural perfumes and professional waxing. We are beauty and skin therapists; we are passionate to bring out the best in every skin; loyal to the purist and most professional ranges we can find; and obsessed with every cosmetic and ingredient we work with and provide to you.
Maybe the simple question is: why choose synthetic, when you can choose a natural cosmetic? We would love to hear from you so comment below with any questions or comments you have!!