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    I am so excited to tell you that Rimmel London has revealed a new partnership with Fashion Illustrator Hayden Williams. I am a huge fan of Haydens and if you follow him on social media believe me you’ll see why!

    I absolutely love that Rimmel actually discovered him via his impressive Instagram portfolio. It just shows that social media works and if you’re talented it is now another way into your dream industry.

    They will be working together on Kate’s very first eye Collection, Idol Eyes and we can’t wait to see the finished product.

    For those of you who have never heard of Hayden Williams, he is a 22 year old fashion designer and illustrator from London who has been drawing since the age of 3. Inspired by women, fashion and his childhood, his illustrations all have his signature style with a cartoon feel. I don’t know about you but I love them and can’t wait to see the new collection!


    Kate Moss says “I am so excited to be collaborating with Hayden on my first eye collection. I love his drawings and it was great fun to work with someone who could so perfectly bring our looks and ideas to life on paper”.


    On his new partnership with Rimmel, Hayden comments: “As a British fashion illustrator and designer, I am very proud to be collaborating with Rimmel London and Kate Moss for the launch of her new Idol Eyes collection. It is a definite highlight in my growing career, to be asked to work so closely alongside such an established cosmetics brand and iconic supermodel. It is a huge achievement and i look forward to sharing all of the visual content that i have created for this project with my fans and also with the Rimmel customers.”


    Follow Hayden’s incredible work on his social media platforms.






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